Report based on a case study in Marketing B2B Essay

Report based on a case study in Marketing B2B - Essay Example According to Anderson et al (2012) Strategic thinking is vital but however many companies think that the task of strategy is the responsibility of the executive level. This is not the case. It is only the product managers who are capable of tabling strategies and are the champions of outside-in thinking. They possess an outstanding knowledge about the market and the customer needs along with product uses and applications. Ellis (2010) states that the information on product and market that is compiled by product managers should be followed to help shape and lead strategic thinking in the corporate. Establishing good marketing channels improves the speed of the market expansion of the product and also helps enterprise to attain strategic goals of marketing and at the same time improve enterprise competitiveness. Webster (2007) states that there are fundamentally 4 types of marketing channels Hilti Corporation is a company based in Liechtenstein that produces, manufactures, develops and markets construction products, building maintenance as well as mining industries to professional end users. It focuses much on anchoring systems, fire stops, hammer drills, installation services heavy drill machines, power saws, and electric drills among others. It provides global leading-edge technology to global constructional firms and professionals. Hilti products, systems, channels and services offer creative and innovative solutions with exceptional added value to customers in building and construction maintenance industries. The Hilti product, market and channel management strategies are derived from the Hilti business model as well as the corporate goal and intention of attaining sustainable and profitable growth based on the Hilti corporate strategy, customer, employee and society requirements. According to Webster (2007), within the scope of these strategies, product, market and supply management provides decisive contributions in the available areas of product